Learn how this leading data orchestration platform uses Peec AI to cement its positioning across AI search and drive more value from organic content.
10x boost in search visibility across all major LLMs
2x increase in session visits from AI search
“Peec empowers us to create targeted content based on real user queries. Within a month of implementation, we doubled our AI search visibility, and now we’re outranking sites with massive domain authority.” — Jonathan Kvarfordt, Head of GTM Growth at Momentum
About
Momentum is an AI-powered data orchestration platform that extracts insights from every customer interaction and turns them into structured, usable data. Since its inception in 2020, Momentum has raised $18 million in funding from leading VC firms, including FirstMark Capital, Stage 2 Capital, Basis Set Ventures, and Leadout Capital.
Challenge
Building a search optimization strategy fit for the AI era
With over 15 years of experience in the go-to-market space, Jonathan Kvarfordt is an expert at publishing authoritative content that rises to the top of traditional search engines. When he stepped in as Momentum’s Head of GTM Growth, Jonathan was tasked with future-proofing the company’s organic marketing strategy for the number one way consumers now discover products: AI search.
Legacy SEO tools had helped solidify Momentum’s place in traditional search engines. However, they didn’t have the AI-native capabilities to support Jonathan’s GEO efforts. For instance, these tools offered no ability to gauge how frequently LLMs like ChatGPT, Gemini, and Perplexity were citing Momentum, or more importantly, how the company ranked on key prompts. This lack of insights, in turn, made it challenging to meaningfully improve organic content efforts.
Jonathan knew he needed a powerful AI search analytics platform that would provide the clarity to grow Momentum’s share of voice and confirm its status as an industry leader in the saturated data orchestration market.
After evaluating multiple solutions that couldn’t match Momentum’s fast-moving, AI-first sensibilities, Jonathan discovered Peec AI. Upon seeing how other high-growth companies (like Attio, ElevenLabs, and n8n) were using the platform to boost AI search visibility, he couldn't wait to get started.
“The AI search space is a black box, and we were never sure if we were doing the right things to improve visibility. With Peec, we know exactly how we’re performing and what optimizations we need to make.”
Solution
Robust AI search analytics boost Momentum’s visibility across LLMs
Peec AI instantly became Momentum’s search analytics “compass,” showing Jonathan exactly where he needs to concentrate his content efforts to achieve AI search dominance.
Following a quick integration with Looker Studio, Jonathan dove right into the bespoke workspace Peec AI had created for him. From the platform’s user-friendly UI, Jonathan enjoys a real-time, 360-degree view of how ChatGPT, Gemini, Perplexity, Claude, and other LLMs are referencing Momentum across key search queries. He can see how often Momentum comes up, where its content ranks across every prompt and topic, and what language or sentiment AI models are using to describe it. Plus, the platform shows him how Momentum compares to its competitors on each of these metrics.
This intel also makes it easy to drill down on the precise prompts and formats that comprise top-performing content. For example, when Peec AI surfaced the most popular URLs for a sales workflow automation buyer’s guide, Jonathan deeply analyzed their content, headings, and structure to build a replicable strategy. With these examples (many of which were listicles), he then spun up a resource precision-engineered to match LLM preferences.
Using Peec AI’s insights, Jonathan repeated this workflow across 100 articles, each written to target a specific prompt and follow a winning formula. Within a month, Momentum had gained significant traction across AI search, with some blogs jumping from almost no mentions to the top three. Today, the company outranks major SaaS players like Salesforce and Zapier on dozens of prompts.
By optimizing articles for AI visibility, Jonathan is now creating content that more closely aligns with users’ most pressing questions. And when a potential lead lands on a credible source that perfectly understands their intent, there’s a strong chance they’ll click the demo button.
“Peec’s content insights are so actionable. We’re not just churning out drivel for the sake of ranking; we’re crafting valuable pieces that align with user intent.”
Results
A future-proof search marketing function
With Peec AI at its side, Momentum rapidly climbed the AI search ranks, increased session visits, and opened more eyes to its innovative data orchestration platform.
The results since the partnership began?
10x boost in search visibility across all major LLMs
2x increase in session visits from AI search
Looking ahead, Jonathan is eager to test drive new Peec AI use cases as the product evolves. Given how receptive their team is to feedback and feature suggestions, he has no doubt the solution will keep pace with Momentum’s own rapid growth.
“I only want to align myself with fast-moving AI companies that other experts in my ecosystem trust. Peec is exactly that.”
