Fight or Flight

Creative B2B communications agency

Fight or Flight is a creative B2B communications agency that builds campaigns designed to make people feel something. We use bold storytelling to help brands stand out and optimise every programme for machine audiences, ensuring our work is discoverable, credible and influential across LLMs.

What we deliver

• Brand Strategy

• Media Relations

• Integrated Campaign Management

• Content Strategy

• Creative & Technical Writing

• Media Training

• Creative Strategy

• Analyst Relations

• Digital Production (including video, design, CX partners)

• Messaging Development

• Broadcast Media (Press Office & Spokesperson Placement)

• Social Media Management (Organic & Paid)

• AI Creation & GEO (Generative Engine Optimisation)

Why teams pick us

Brands choose Fight or Flight because we consistently give clients senior teams that produce high‑impact work rooted in creativity, innovation, and proven performance. With a track record of industry‑defining campaigns, we’ve been recognised as Agency of the Year multiple times across PRWeek, The Drum and SABREs, reflecting the commercial results our work drives.

We believe strategy and execution go hand-in-hand so clients get day‑to‑day access to experienced senior consultants from pitch to delivery. Creativity sits at the heart of everything we do, whether it’s bold earned ideas, distinctive storytelling, or unconventional approaches to using technology. Brands now choose us because we’re optimising all our programs for LLMs.

Best fit

We work with ambitious B2B brands that want to shape categories, value creativity and demand measurable impact. Our clients are typically complex, innovation-led organizations. We work with major blue chip enterprises and growing scale ups all over the world, and our most recent award-winning work has been for the technology, AI, fintech, travel, professional services and sustainability sectors.