If you're evaluating tools to monitor your brand's presence in ChatGPT and Google’s ecosystem (AI Overviews, AI Mode, Gemini), you've likely narrowed it down to two names: Peec AI and Profound.
Both platforms are venture-backed, rapidly evolving, and trusted by brands that take generative engine optimization (GEO) seriously.
But here's what matters: they've made fundamentally different choices about pricing, accessibility, and which problems to solve first.
The core question isn't "which is better?" - it's "which one fits your actual needs?"
This comparison cuts through the marketing noise to help you make an informed decision. We'll examine pricing tiers, feature availability, usability philosophies, and real-world value - so you can choose the tool that serves your organization, not just the one with the flashiest pitch.
Let's dive in!
Quick overview: Peec AI vs Profound
Profound's strengths:
AI Content generation tools: Create articles and optimization briefs directly in the platform (available on $399/month Growth plan).
Deep research features: Includes persona-based tracking (available only on Enterprise plan)
Strategic recommendations: Get actionable advice on how to improve your GEO (not included in basic plans).
Flexible chart customization: Switch between different visualization types to present data.
Agent analytics: Track how AI bots crawl and interact with your website content.
Profound is a powerful tool, but many of its unique features aren’t available for lower tiers. However, it does give teams AI visibility tracking and AI content creation all-in-one, together with extensive integration support (AWS, Cloudflare, Netlify).
Peec AI's strengths:
Intuitive user experience: Navigate a clean, modern interface designed for ease of use and quick adoption.
Pricing: Significantly lower pricing across all tiers.
Collaborative Scaling: Unlimited team seats on every plan.
International projects: Unlimited countries on every plan.
Accessibility: Most of the features are available even for the basic plans.
Data export options available on all plans: Your data isn't held hostage; using Peec AI you can export and analyze data however you need.
Actions module: It shows optimization opportunities (available on the basic plans as well!)
If you’re looking for an enterprise suite with built-in AI content creation and integrations, Profound is a solid choice. However, if you prioritize actionable insights over content generation tools, Peec AI delivers comprehensive AI visibility tracking with unlimited team access at a lower cost than Profound, ideal for teams prioritizing scale.
Entry-level plans: Different approaches to getting started
Both Peec AI and Profound offer starter plans at around $100/month, but they structure their entry-level offerings very differently.
Profound's Starter Plan ($99/month)
Profound historically positioned itself as an enterprise solution with premium pricing. They've since introduced a Starter tier ($99/month) to make the platform more accessible to a wider range of teams.
Monthly cost: $99
Engine coverage: ChatGPT tracking only
Daily prompts: 50 tracked daily
Regions tracked: 1 region
Integrations: Akamai, AWS, Cloudflare, etc.
Team access: 1 seat
With Profound’s entry plan, you get more prompts to track, but you're limited to ChatGPT-only monitoring without the multi-platform coverage or actionable optimization insights that come standard in Peec AI's Starter plan. For teams wanting to track their presence across multiple AI engines or collaborate with more than one person, this approach means planning for upgrades from the start.
Peec AI's Starter plan (€89/ ~$103/month)
Peec AI includes multi-platform tracking and team collaboration features in their entry-level plan, with scaling based on tracking volume rather than feature access.
Monthly cost: €89 (~$103)
Engine coverage: ChatGPT, Perplexity, and Google AI Overviews.
Daily prompts: 25 tracked daily
Regions tracked: Unlimited
Integrations: Google Looker Studio connector
Team access: Unlimited seats.
Core features: Relevant prompt suggestions, GEO optimization recommendations and data exports.
With this structure, you get full engine coverage and unlimited team seats from the start. As your tracking needs grow, you add more daily prompts rather than upgrading to unlock features like data exports or optimization recommendations.
Starter plan comparison
For teams with existing technical infrastructure: Profound's starter plan includes integrations with CDNs (Cloudflare, AWS, Fastly)
For teams focused on data analysis: Peec AI's data export capability and Looker Studio connector let you pull AI visibility data into your existing reporting tools and custom dashboards.
For international brands: Peec AI's multi-region tracking covers numerous regions from the entry tier, while Profound limits regional coverage to one area initially.
For comprehensive AI monitoring: Peec AI tracks ChatGPT, Perplexity, and Google AI Overviews from day one. Profound is limited to just ChatGPT tracking at this tier.
For SEO agencies presenting to prospective clients: Peec AI includes unlimited free pitch projects on all plans, keeping them separate from your project quota. Profound handles this differently - while their agency plans allow pitching, you'll need to pay an additional $399/month to set up dedicated workspaces for ongoing client work.
Both platforms serve different priorities at the starter level. Consider what matters most for your team: higher prompt volume on a single platform, or multi-platform coverage with team collaboration. Your existing tech stack, data analysis needs, and geographic coverage requirements will guide which platform fits better.
Mid-tier plans: Where features meet scale
At the mid-tier level, both platforms expand their capabilities but take different approaches to pricing and feature additions.
Profound's Growth plan ($399/month)
At this tier, Profound unlocks full engine coverage and adds content generation workflows.
Monthly cost: $399
Prompts tracked: 100 daily
Engine coverage: ChatGPT, Perplexity, and Google AI Overviews
Team access: 3 Seats
Regions tracked: 1 region only
Bonus features: content generation and optimization (3 articles/month each), earned media placement opportunities (4 opportunities/week), and data exports
Peec AI's Pro plan (€199 / ~$230/month)
Peec AI scales your tracking volume and team access while delivering substantial savings.
Monthly cost: €199 (~$230/month (saves you over $2,000 annually vs. Profound)
Prompts Tracked: 100 daily
Engine coverage: ChatGPT, Perplexity, and Google AI Overviews
Team access: Unlimited Seats
Regions tracked: Unlimited countries - so you can analyze your visibility across any country you are interested in.
Bonus features: You get everything from the Starter plan, plus additional Slack support.
Mid-tier plan comparison
The key question: Are Profound's built-in content generation tools worth an extra ~$170/month for 6 articles per month?
Choose Profound's Growth plan if:
You want integrated AI content creation and analytics in one platform (despite the article limit)
Your team is small (3 or fewer users) and values the technical integrations (AWS, Cloudflare)
You have budget for premium pricing to streamline workflows
Choose Peec AI's Pro plan if:
You need to track performance across multiple regions
Topic recommendations that respect your content writing workflow
You want unlimited platform access for your entire team
You already have content creation processes in place
You want optimization recommendations, prompt suggestions, and data exports - all included at this tier and every tier below
You want to manage multiple active projects while also creating unlimited pitch workspaces for prospects - without the pitches eating into your project quota
The key consideration: Peec AI includes many of Profound's Growth-tier features (prompt suggestions, visibility improvement recommendations, data exports, extra team seats) even in its basic plan. Profound's main differentiator at this level is integrated AI content generation and optimization briefs alongside the same integrations already in their starter plan.
Is Profound's content generator a real advantage?
Profound includes content generation capabilities that can create articles and optimization briefs. When evaluating any AI content tool, consider these factors:
Content quality considerations:
Sourcing and citations: AI-generated content often lacks specific sources and evidence to support claims
Expertise signals: Generated articles may not include the credibility markers that readers and search engines look for (author credentials, industry experience, data sources, expert quotes, case studies)
Tone consistency: AI content can be overly promotional rather than informative, which may not align with your brand voice
For established brands, key questions include:
Does your team have processes for fact-checking and editing AI-generated content?
How important is original, expert-authored content to your brand positioning?
Do you have existing content creation workflows that work well for your team?
Risk considerations: AI-generated content requires human oversight for accuracy, brand alignment, and quality before publication. This is particularly important for established brands where content quality directly impacts brand trust and search performance.
Also, Profound doesn’t guarantee the uniqueness of the articles, which is crucial for building trust. Here’s what Profound says about it in their T&C: Profound disclaims all warranties - review content for accuracy, and note that the output may be non‑unique. You indemnify Profound for third-party claims arising from your use of that content.
Google's quality guidelines ask: "Does your content present information in a way that makes you want to trust it (clear sourcing, evidence of expertise)?" AI-generated content often struggles to meet these standards without significant human editing and fact-checking, which can affect both user experience and search visibility across Google's tools and AI platforms that use Google's index.
If you're looking to understand how and why certain content performs well in ChatGPT, Perplexity, and other AI engines, we've put together a complete guide to Generative Engine Optimization (GEO) that covers how to create content strategically so it works for your AI search goals.
Peec AI vs Profound for enterprise
At the enterprise level, the choice shifts from features to organizational fit. Profound offers comprehensive data analysis for data-savvy teams, while Peec AI makes AI visibility tracking accessible across entire organizations.
Profound's Enterprise plan:
Comprehensive engine coverage (models available by default: ChatGPT, Perplexity, Google AI Overview plus models available as an add-on: Google AI Mode, Gemini, Claude, DeepSeek, LLama, Grok)
Content workflows (generation, optimization briefs, strategic recommendations)
SSO/SAML authentication and SOC 2 compliance
Extensive integrations (Google Analytics, CDNs, WordPress, AWS, Cloudflare)
Custom pricing
Peec AI's Enterprise plan: starts at $499/month with transparent pricing
Unlimited seats across the organization
Comprehensive engine coverage (ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Claude, DeepSeek, LLama, Grok)
300+ daily prompts across unlimited countries
Dedicated account representative
Additional engines available as add-ons
Clean, intuitive interface
API integration for connecting with your existing data infrastructure and reporting tools
SSO login and full GDPR compliance.
Evaluating advanced features
Both platforms offer specialized features beyond basic tracking. Here's how they compare in practice.
Persona tracking
Profound offers persona-based tracking where you can define specific audience segments and see how your brand appears for each persona. Peec AI achieves similar results through tagging - you can tag different personas and analyze performance for each segment.
Sentiment analysis approach
We tested Profound's sentiment analysis feature with 150 prompts. While the concept is valuable - showing which topics drive positive brand mentions - the implementation generated over 2,000 individual data points requiring manual sorting. Instead of clear categories like "pricing" or "ease of use," teams get thousands of micro-topics that need significant time investment and analysis to be actionable.
Peec AI's sentiment analysis breaks down into broader topic categories. For example, a tracked brand might show strong sentiment (for example, with a score of 81) for purchase consideration topics while showing improvement opportunities in employee experience or health-related discussions.
Data visualization
Profound has extensive chart customization compared to Peec AI. You can switch between bar charts, line charts, show or hide tables, and adjust visualizations depending on how your team prefers to see and present data. Peec AI clean, intuitive interface with data export options for custom analysis in Excel or other reporting tools. Additionally, Peec AI's Looker Studio connector lets you create fully customized dashboards in Google's free visualization platform—enabling unlimited chart types, interactive controls, and easy sharing with stakeholders without leaving the Google ecosystem.
Usability: Two different approaches
Peec AI focuses on simplicity and broad organizational adoption. The platform emphasizes essential metrics - visibility, position, and sentiment - in an interface designed for both technical and non-technical teams. Profound offers you multiple visualization types (charts, graphs, tables). Additionally, the platform provides detailed sentiment analysis. This approach works well for specialized teams comfortable with complex data analysis.
Flexibility: Multi-Brand Tracking
When monitoring AI search visibility, it's essential to capture every mention of your brand. Peec AI makes this simple. For example, if you're tracking Ferrero, you can include all related brands in the project settings:
Ferrero
Ferrero Rocher
Kinder
Nutella
Tic Tac
This matters because AI doesn't always cite your parent brand. Sometimes it references Nutella. Other times Kinder. Without tracking all variations, you're missing part of the picture.
Choose Profound for enterprise if:
You require SOC 2 security compliance immediately. Peec AI is deeply committed to security and is actively pursuing SOC 2 certification, though we don't offer it just yet.
You prefer integrated content tools (like URL slug optimizer) alongside analytics
Choose Peec AI for enterprise if:
You need to scale to 300+ daily prompts across unlimited teams
You prefer transparent pricing starting at €499/month
You want dedicated account support
You're an agency that needs multiple client pitch workspaces
Our perspective: Profound or Peec AI
We built Peec AI because we believe AI visibility tracking should be accessible to entire teams, not limited by premium pricing or complex workflows.
When we designed Peec AI, we made specific choices about which features should be standard versus premium add-ons.
Our design choices:
Data exports: Available across all plans because teams need flexibility to analyze data in their preferred tools.
Optimization recommendations: Included from the starter level because tracking without actionable insights has limited value.
Multi-region tracking: No geographic restrictions because international teams need complete visibility.
Team access: Unlimited seats because AI visibility affects multiple departments.
These choices reflect our belief that core functionality shouldn't be gated by premium pricing.
Ready to try Peec AI?
Start your free trial to see how it works for your team - test the interface, explore the data, and get hands-on experience (no credit card required).
Because the best comparison isn't what we say about our competitors. It's what you discover when you actually use the tools.