Learn how the leading provider of agentic tools and customer-facing integrations partnered with Peec AI to dominate LLM search visibility and drive new customer acquisition.
7x increase in demo requests from AI search
10x boost in LLM search traffic
6x higher conversion rates from AI search
“AI search is taking off as a growth channel and Peec is the rocket fuel every company needs. With their insights, we now lead the integration space in LLM visibility and have generated significant pipeline within months.” — Jon Gitlin, Content Marketing and SEO Manager at Merge
About
Merge is the leading provider of agentic tools and customer-facing integrations for frontier LLMs, Fortune 500 organizations, and thousands of other B2B SaaS companies.
Challenge
Transforming early AI search visibility into a powerful growth channel
Thanks to its best-in-class tool-calling platform, unified APIs, and a savvy content strategy, Merge gained early traction in LLM answer engines. Content Marketing and SEO Manager Jon Gitlin knew this traction represented a major growth opportunity: if he could further boost visibility, high-intent leads would flock to Merge’s website, and conversions would multiply.
The problem? While Jon’s legacy SEO tool was capable of reporting on LLM traffic, it couldn’t explain what factors were driving it or how to amplify the impact. "AEO was still a black box," he explains. "We knew it was a promising growth channel, but we needed guidance on how to capitalize on it."
To answer these pressing questions and drive predictable AEO growth, Jon decided it was time to bring on an AI search analytics platform. He specifically looked for a platform that would enable him to:
Clearly drill down on LLM visibility
Jon needed clear visibility into how often and in what context LLMs were referencing Merge. Wary of cluttered dashboards and metrics overload, he prioritized a streamlined and fully self-serve platform with an intuitive UI/UX.
Benchmark performance against competitors and iterate accordingly
Because Merge operates in a highly saturated market, Jon would have to continuously gauge how its LLM visibility stacked up against the competition. His ideal platform would not only reveal Merge’s overall standing across AI search, but also show how it ranked on every prompt related to its key product lines, Merge Unified and Merge Agent Handler.
Optimize organic content for enhanced visibility
Beyond performance analytics, Jon also needed actionable insights into which content types and topics were favored by LLMs. This would make it easy to pinpoint trends and craft a content strategy designed to rise to the top of AI search results.
“We were seeing some traction in AI search, but we didn’t have the in-depth insights needed to capitalize on it. Peec gave us a 360-degree view of our performance across all major LLMs.”
Solution
Granular AI search insights convert interest into booked meetings
Peec AI equipped Merge with the clarity needed to establish a conversion-generating AEO strategy and fully capitalize on its AI search momentum.
With the platform’s intuitive dashboard, Jon has a real-time view of Merge’s traction across ChatGPT, Perplexity, Claude, Gemini, and all other major LLMs. After a guided onboarding, he immediately added hundreds of prompts to monitor, tagged them by product line and specific sub-topics, and input seven competitors to benchmark against.
Today, Jon effortlessly tracks how Merge compares to its competitors on both overall mentions and sentiment scores. However, he spends most of his time with Peec AI’s prompt-level analytics, which show him precisely how Merge ranks on every prompt he targets.
These competitor insights inspire powerful content opportunities. Because Peec AI provides the highest-performing URLs for every prompt, Jon can quickly identify the features that the most cited resources share and incorporate them into Merge’s content. For instance, when he was drafting a piece on the “best unified API platforms,” he carefully studied the headings, listicle format, and sections of the top-ranking articles on that topic. Using these insights, he published a highly optimized article that makes Merge’s unique value props shine. That piece is now the company’s most LLM-surfaced page, garnering 2,600 mentions in a single month.
“Being able to compare ourselves to competitors on such a granular level is huge,” Jon says. “We’ve used Peec to improve our visibility on so many non-branded prompts.”
In fact, Merge now enjoys higher LLM visibility than any other company in its market. And, unsurprisingly, this surge in share of voice is also directing higher-intent traffic to the company’s website — boosting signups, demo requests, and pipeline. For a growth veteran like Jon, seeing direct attribution from a still-nascent channel is nothing short of a slam dunk.
“Peec was intuitive and self-serve from day one. Its actionable insights enable me to create content that outranks competitors with 10x our resources.”
Results
Increased LLM traffic, major pipeline growth, and AI search dominance
With Peec AI, Jon took control of Merge’s search visibility and built a best-in-class AEO function. As a result, Merge has consistently boosted LLM traffic, outperformed its competitors, and driven directly attributable growth.
The results since the partnership began?
7x increase in demo requests from AI search
10x boost in LLM search traffic
6x higher conversion rates from AI search Looking ahead, Jon is excited to use Peec AI’s insights to further optimize Merge’s content and double down on trending topics. He knows the platform will remain a central component of Merge’s AEO toolkit for years to come.
