Changelog

You can now click into any URL from the Sources page to see the full picture: retrievals over time, citation rate, retrievals by model, which prompts retrieve it, which brands appear alongside it, and the actual chats. All with the same filtering you are used to (date range, model, country, topic).

This was one of our most requested features. Until now, you could only see aggregated data at the domain level. You'd know "reddit.com cites you 50 times" but couldn't see which specific threads drive those citations or how individual URLs trend over time. The URL detail page closes that gap.

Source metrics restructuring

We restructured the metrics in the Sources tables to make them clearer. The old "Used" column was confusing because values could exceed 100%. The new metrics form a funnel: reach, depth, impact.

Retrieved shows the share of chats where a source appeared, always 0 to 100%. Retrieval Rate shows the average number of source appearances per chat as a decimal. Citation Rate shows how often a retrieved source gets explicitly cited.

We also added Citation Rate to the gap analysis view.

Separate Domains and URLs pages

We split the Sources section into dedicated Domains and URLs pages in the sidebar. Previously, URLs were hidden behind a tab that most users never found. Now each view has its own entry point, making it much easier to navigate.

New model selector

Models are now grouped into Active, Inactive, and Available categories. Inactive means deprecated or disabled models that still have historical data. The available models list also shows which models use scraper-based tracking vs API-based tracking.

Manage your credits and prompts the way your team actually works. On the Projects page, agency users can now choose which AI models each project tracks and how many prompts it gets. Shift resources as priorities change: focus your budget on the projects and models that matter most.

Brands can also now select which AI models they want to track, so you only pay for the coverage that's relevant to your market.

Keyword import for prompt suggestions

Upload a keyword list and we automatically cluster them into topics and generate ready-to-track prompts. New projects get smarter topic and prompt suggestions from the start. We build a profile for your brand so suggestions are tailored to your business. Combined with keyword import, you can go from zero to full coverage in minutes.

API: Share of Voice and advanced filtering

The API now includes Share of Voice as a metric. You can filter results by topics, tags, models, brands, domains, and URLs, giving technical teams more flexibility for custom dashboards and automated workflows.

Timezone picker redesign

Finding and selecting your project's timezone is now simpler, with better usability on smaller screens.

One of the most requested metrics since late 2024, Share of Voice (SoV) tells you what slice of the AI conversation your brand owns compared to all the competitors you track. Unlike Visibility, which measures whether you're mentioned at all, SoV counts every mention per response, so a brand referenced five times in one chat scores higher than one referenced once.

We also added sorting by absolute values and trends across all four scores (Visibility, SoV, Sentiment, Position), making it easy to spot which brands moved the most in any direction.

Topic and prompt suggestions now incorporate your full company profile, which means they come out more specific and relevant. The Suggested tab auto-classifies prompts with tags, so you can filter suggestions immediately without manual cleanup.

You can also upload a CSV of your own keywords: we'll cluster them into topics and generate ready-to-activate prompts in minutes, making it a lot faster to get a new project off the ground.

Filter Sources by domain type

On the Sources page, you can now filter the URL list by domain type: owned, earned, UGC, paid, or unknown. This makes it faster to answer the questions that matter most: like how much of your AI visibility comes from your own content versus third-party coverage. Clicking a bar in the domain type chart jumps directly to the filtered URL list.

Actions now show recurring themes and a new Site Crawlability check

Each action card now surfaces the most common themes from the sources behind it. This helps you see at a glance what content topics are driving each recommendation. We also added a new Site Crawlability action: it scans your robots.txt file and flags if major AI crawler bots are blocked.

Much faster for longer time frames

Charts previously struggled with data beyond 30 days. Now you can pull all-time data without issues, and aggregate any chart on a weekly or monthly basis, especially useful if you're on a weekly tracking plan where daily charts looked noisy before.

We also added a bar chart showing the average for the selected time frame on the Overview page.

Shopping fanout queries are now visible

On chat detail pages, you can now see the shopping queries that AI models run behind the scenes to populate product results, particularly interesting for e-commerce brands.

For API users: fanout and shopping fanout queries are now available through our API.

Microsoft Copilot is now trackable

Copilot has been on the roadmap for a while and frequently asked about by customers: it's now fully supported.

Source Gap Analysis shows where competitors appear but you don't, turning competitive intelligence into clear next steps.

Organize large-scale tracking and identify exactly where to improve. Topics let you group prompts by theme and navigate through topic-based views instead of scrolling through long lists.

Fanout queries and chat-level intelligence

See the multiple sub-searches AI platforms perform when answering questions. Fanout query aggregates on Prompt Details show which related searches AI platforms run when they process your prompts.

The terms mentioned reveal which topics and brands are most closely associated with your prompts. The redesigned Chat Details page provides better insights into individual chats.

YouTube transcripts and expanded monitoring

YouTube transcript analysis searches for brand mentions in video content. The "Only" filter provides one-click filtering for models and tags. We expanded to 24 new countries including 5 MENA markets and the Philippines.

Team collaboration and permissions

The Project Viewer role provides read-only access to visibility data. Competitor aliases let you track variations of competitor names under a single profile. Shopping widget indicators show when prompts trigger shopping research in ChatGPT.