Brand Perception

Shape your brand’s AI narrative

See the case AI makes for and against you, what it gets wrong, and the sources you can act on.

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Trusted by 3500+ brands and agencies

Features

Go beyond visibility — see what AI is saying

Peec breaks down how AI describes you, and points to the sources shaping it.

How AI sees your brand

Know which attributes AI consistently associates with your brand.

Flexible

Scalable

Niche

Complex

Modern

Powerful

Costly

Outdated

Flexible

Scalable

Niche

Complex

Modern

Powerful

Costly

Outdated

Spot your biggest gap

Compare what you're known for against where you place in the market, and see which strengths aren't breaking through.

Fact-check AI claims

Peec reviews the claims models make against your own facts and helps you track down the sources behind them.

Perplexity

Perplexity lists Attio as a project management tool alongside Asana and

Supported

Crunchbase

Gemini

Attio’s API experienced a significant outage, remaining non-functional for a duration of 3 weeks.

Contradicted

ChatGPT

ChatGPT incorrectly states Acme was acquired by Salesforce in 2024

Inconclusive

TechCru

Stay on top of objections

Discover the arguments AI makes against you.

Go to the source

Attributes, objections, and claims come with their sources, so you know exactly which pages AI cites.

Benchmark against competitors

See exactly where competitors outperform you on the attributes AI uses to describe your category, and where you have the edge.

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Metrics like brand mentions, impressions, and sentiment are hard to track - which is why Peec AI is so powerful: it shows how LLMs are framing our brand.

Lily Ray

VP SEO Strategy, Amsive

Build on top of your perception data.

Connect Peec to Claude, Cursor, n8n, and any tool in your stack through MCP and API. Build custom workflows with your AI visibility data.

Learn more →

Testimonials

Check what the best marketers say about Peec AI.

Peec AI offers key insights on AI visibility, helping brands stay at the forefront of discovery in the age of AI and generative search. As ChatGPT, Perplexity, and Deepseek drive traffic and conversions, Peec.ai measures the growth.

Crystal Carter

Head of SEO Comms

Crystal Carter

Head of SEO Comms

Peec allows us to pinpoint the exact types of content that are surfaced in specific LLMs. With that visibility, we’ve been able to prioritize our content strategy and drive a 5x year-over-year increase in traffic and demo requests from LLMs.

Jon Gitlin

SEO Strategist

Jon Gitlin

SEO Strategist

Peec avoids the issues we see with other SEO/AEO platforms, where there’s often an overload of features and information that isn't of primary importance. It keeps things simple - set up your prompts, see your AI visibility, and act on top citations.

Ethan Smith

CEO, Graphite

Ethan Smith

CEO

Ethan Smith

CEO

Peec AI gave us a data-informed view of our LLMO strategy at Glide - virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours. I am really impressed with the platform, and the exceptional support from the team.

Sepy Bazzazi

Head of Marketing

Sepy Bazzazi

Head of Marketing

Peec AI helps us identify what's being cited, adjust our strategy in real-time, and stay ahead of a rapidly evolving search landscape. For our team, the clarity and simplicity of the platform is invaluable when making strategic content decisions.

Thomas Smeaton

SEO Manager

Thomas Smeaton

SEO Manager

As search marketers, our decisions should always be driven by data. Peec AI provides exactly the critical insights we need to stay competitive in the ever-evolving world of search.

Artur Kosch

General Manager

As search marketers, our decisions should always be driven by data. Peec AI provides exactly the critical insights we need to stay competitive in the ever-evolving world of search.

Artur Kosch

General Manager

Peec AI gave us a data-informed view of our LLMO strategy at Glide—virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours. I am really impressed with the platform, and the exceptional support from the team.

Sepy Bazzazi

Head of Marketing, Glide

Find out what AI says about your brand

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FAQs

Get answers to the most common questions about Brand Perception and Peec AI.

Brand perception is how AI models like ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand in their answers — the attributes they associate with you, the arguments they make against you, and whether the claims match what you say about yourself. Peec surfaces all three and shows you the sources behind each one.

Peec AI measures brand perception across ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Claude. It extracts every attribute AI associates with your brand — from "modern" and "powerful" to "costly" or "outdated" — and scores each one two ways: an association score for how strongly AI links that attribute to you, and a market prominence score for where you place against competitors on it. Both run 0 to 100.

Peec AI tracks every mention of your brand across all major AI engines and surfaces the specific attributes AI consistently associates with you. It shows you which sources drive each association, so you know exactly which content is shaping your brand narrative in AI search results. Market and Objections run their own question sets rather than only reading the prompts you track, so you see attributes and arguments your own prompt list wouldn't surface.

Peec pulls the specific claims models make about you and compares each against the facts you set, showing you what’s contradicted, supported, or inconclusive. For each claim you see the prompt, the model, and the pages it cited.

Peec AI shows exactly where competitors outperform you on the attributes AI uses to describe your category - and where you have the edge. Using Peec AI you can compare your brand's AI perception side by side against competitors across all tracked engines.

Brand visibility measures if and how often your brand appears in AI answers. Brand perception measures what AI says about you when it does appear — which attributes it attaches to you, what it argues against you, and whether the claims match your own facts. Both matter, but perception tells you whether the mentions are helping or hurting your brand.