Our Brand Guidelines
Resources for presenting Peec AI clearly and consistently
Naming
“Peec AI” is two words, with a capital “P” in Peec and “AI” in caps. It is the brand name of both our company and our product. When mentioning dedicated Peec AI features or releases, treat them as proper nouns.
Usage
Give Peec AI assets plenty of room. They work at any size, large or small, as long as the space around them lets them breathe.
A friendly note: these graphics belong to Peec AI and are covered by intellectual property law. Please use the files as provided, avoid presenting them in a way that suggests an affiliation or endorsement that does not exist, and keep them separate from the branding of other products and businesses. If you are ever unsure about a use case, get in touch and we will help.
Wordmark
The wordmark is the preferred mark for most references to Peec AI, wherever space allows. It works best in monochrome, using the brand colors below, and always in its original design and proportions.
Logo
In compact layouts or logo grids, the Peec AI symbol is a shorthand way to represent the brand. Apply it with your audience in mind, as the wordmark carries stronger recognition. Like the wordmark, it keeps its original form and exact proportions.
Favicon
On social profiles, app tiles, and anywhere else a chip format is called for, use the icon: the Peec AI symbol in its rounded container. It comes in two versions, Charcoal for light contexts and Paper for dark ones, pick the one that contrasts with the surface it sits on. Keep the corner radius, scaled in proportion, so the shape holds at any size.
Favicon
On social profiles, app tiles, and anywhere else a chip format is called for, use the icon: the Peec AI symbol in its rounded container. It comes in two versions, Charcoal for light contexts and Paper for dark ones, pick the one that contrasts with the surface it sits on. Keep the corner radius, scaled in proportion, so the shape holds at any size.
Press and Media Resources
Download Peec AI’s official press photography below. These images are approved for editorial use.
When using these images, please reference the photographer in a footnote: Thomas Oberniedermeyr
The Peec AI brand is still taking shape, and we're looking for a Senior Brand Designer to lead where it goes next.
