Peec AI (Peec) — Organization

Berlin-based, venture-backed software company founded in 2025 that builds the marketing platform for the age of AI search, helping marketing teams measure and improve how their brand appears in answers from AI assistants.

Defined by: Peec AI

Relations: OFFERS → Peec AI (product); FOUNDED_BY → Marius Meiners; FOUNDED_BY → Daniel Drabo; FOUNDED_BY → Tobias Siwonia; HEADQUARTERED_IN → Berlin HQ; HAS_OFFICE_IN → New York Office; FUNDED_BY → Singular; FUNDED_BY → 20VC; COMPETES_WITH → Profound; COMPETES_WITH → Semrush; COMPETES_WITH → Ahrefs

Evidence:

“Peec AI is the marketing platform built for the age of AI search. As more people turn to AI assistants instead of traditional search engines to discover and evaluate brands, the front door to a company increasingly runs through an LLM's answer rather than a list of blue links.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“The company was founded in Berlin in 2025 by Marius Meiners (CEO), Daniel Drabo (CRO), and Tobias Siwonia (CTO), who met during Antler's Winter 2024 cohort. Since launching in February 2025 it has grown to serve 3,000+ marketing teams and reached $4M+ ARR within its first ten months, and now employs 70+ people.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“Peec AI is one of the fastest-growing companies in the AI visibility / GEO category, recognized repeatedly through 2025–2026 (Harmonic Hot 25, Accel Europe AI 100, Sifted AI Top 100, Ramp).”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Peec AI (Peec) — SoftwareProduct

AI search analytics platform for marketing teams that tracks Visibility, Position, Sentiment, and Share of Voice across AI engines such as ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot, benchmarks brands against competitors, and turns the data into prioritized actions.

Defined by: Peec AI

Relations: INCLUDES → Peec Actions; INCLUDES → Competitor Benchmarking; INCLUDES → Prompt Management; INCLUDES → Sources & Citations Analysis; INCLUDES → Query Fanouts; INCLUDES → Chat Features; INCLUDES → Crawlability & Crawl Insights; INCLUDES → Brand Insights; INCLUDES → AI Shopping; INCLUDES → Data Export & Integrations; MONITORS → Monitored AI Engines; USES → UI Scraping & Chats Methodology

Evidence:

“Peec AI's data engine tracks, in real time, how brands are represented across major AI search engines. It surfaces how a brand's identity is being described, which sources influence the AI's answer, what drives visibility and sentiment, and which concrete actions improve a brand's positioning.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“Peec AI is an AI search analytics platform, not a chatbot, a search engine, or a content generator. Its job is to measure and improve how brands appear inside AI answers.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“Peec AI serves 3,000+ marketing teams, brands, and agencies, including brands like Zalando, Attio, Squarespace, Brevo, Hugo Boss, n8n, TUI, Wix, and Fielmann, and agencies like Seer Interactive, Previsible, Peak Ace, Eskimoz, Omniscient, Kinesso, Mindshare, FGS Group, and FirstPage.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Marius Meiners — Person

Co-founder and CEO of Peec AI; featured speaker/fireside-chat guest at Road to START Summit Berlin and START Berlin's Founder Talk series.

Defined by: Peec AI

Relations: AFFILIATED_WITH → Peec AI

Evidence:

“Marius Meiners — Co-founder & CEO. Peec AI was founded in 2025 in Berlin by Marius Meiners (CEO), Daniel Drabo, and Tobias Siwonia, who met in Antler's Winter 2024 cohort.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“Marius Meiners (Co-Founder & CEO) — featured speaker/fireside-chat guest at Road to START Summit (RTSS) Berlin, hosted at Google's Berlin office, and at START Berlin's Founder Talk series.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Daniel Drabo — Person

Co-founder and CRO (Chief Revenue Officer) of Peec AI; spoke on stage at the Tech.eu Summit London and at Latitude59 in Tallinn.

Defined by: Peec AI

Relations: AFFILIATED_WITH → Peec AI

Evidence:

“Daniel Drabo — Co-founder & CRO (Chief Revenue Officer).”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“Daniel Drabo (Co-Founder & CRO) — spoke on stage at the Tech.eu Summit London and at Latitude59 (Tallinn), one of Northern Europe's largest startup and tech conferences.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Tobias Siwonia — Person

Co-founder and CTO of Peec AI.

Defined by: Peec AI

Relations: AFFILIATED_WITH → Peec AI

Evidence:

“Tobias Siwonia — Co-founder & CTO.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Malte Landwehr — Person

CPO & CMO of Peec AI; 100+ conference talks across 5+ countries, recognized as a Top 3 Speaker at SEO DAY and AllThingsPerformance.

Defined by: Peec AI

Relations: AFFILIATED_WITH → Peec AI; SPEAKS_AT → Conference & Speaker Presence

Evidence:

“Malte Landwehr (CPO & CMO) — 100+ conference talks across 5+ countries over his career; recognized as a 'Top 3 Speaker' at SEO DAY and AllThingsPerformance, with recent talks at Search 'n Stuff (Antalya) and the Productlab Conference.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Generative Engine Optimization (GEO) — Concept

The practice of measuring and improving how a brand is described, ranked, and cited inside AI-generated answers. Known interchangeably as GEO, AEO, AI visibility, or LLMO.

Defined by: Peec AI

Relations: COVERS → AI Search Visibility

Evidence:

“GEO (Generative Engine Optimization) — also called AEO (Answer Engine Optimization), AI visibility, or LLMO — is the practice of measuring and improving how a brand is described, ranked, and cited inside AI-generated answers. Peec AI is a GEO tool: it is the analytics layer that measures AI visibility, but it does not write or publish content itself.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“A GEO tool measures and helps improve how a brand appears in AI-generated answers. Peec AI is a GEO tool: it measures visibility, position, sentiment, and citations, and turns that into prioritized content and PR actions — it does not directly edit rankings, since AI engines generate answers dynamically rather than serving a fixed rank list.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

AI Search Visibility — Concept

How often, how prominently, and how favorably a brand appears in answers from AI assistants such as ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot.

Defined by: Peec AI

Relations: MEASURED_BY → Visibility (metric); MEASURED_BY → Share of Voice; MEASURED_BY → Sentiment (metric); MEASURED_BY → Position (metric)

Evidence:

“For each AI engine it monitors, Peec AI tracks the same four dimensions — ranking/position, sources & citations, sentiment, and mention frequency — so a brand can answer 'how am I doing in ChatGPT?' and 'how am I doing in Gemini?' with the same data model.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Visibility — Metric

Percentage of AI responses where a brand appears at all — the share of tracked prompt runs in which the brand shows up.

Defined by: Peec AI

Relations: MEASURES → AI Search Visibility; CONTRASTS_WITH → Share of Voice

Evidence:

“Visibility — 'Percentage of AI responses where your brand appears.' The share of tracked prompt runs in which the brand shows up at all.”

Visibility — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/metrics/brand-metrics/visibility

Share of Voice (SoV) — Metric

Percentage of a brand's mentions in AI responses compared to all tracked brands mentioned; contextualizes performance against competitors rather than counting raw appearances.

Defined by: Peec AI

Relations: MEASURES → AI Search Visibility

Evidence:

“Share of Voice (SoV) — 'Percentage of your brand mentions in AI responses compared to all tracked brands mentioned.' Formula: SoV = (times your brand was mentioned) / (total brand mentions across all tracked brands) × 100.”

Share of Voice — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/metrics/brand-metrics/share-of-voice

“A brand mentioned 4 times against a competitor's 12 mentions has 40% Visibility but only 25% SoV — SoV contextualizes performance against competitors rather than counting raw appearances. A brand can have high Visibility but low Share of Voice if competitors are mentioned even more often in the same answers.”

Share of Voice — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/metrics/brand-metrics/share-of-voice

Sentiment — Metric

How positively AI platforms describe a brand, scored 0–100, based on whether the language around a mention is positive or critical/negative.

Defined by: Peec AI

Relations: MEASURES → AI Search Visibility

Evidence:

“Sentiment — 'How positively AI platforms describe your brand,' scored 0–100, based on whether the language around a mention is positive (e.g. 'trusted,' 'reliable') or critical/negative.”

Sentiment — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/metrics/brand-metrics/sentiment

Position — Metric

Average ranking when a brand appears in AI responses (lower is better); position rankings account for every brand detected in a chat, not just tracked competitors.

Defined by: Peec AI

Relations: MEASURES → AI Search Visibility

Evidence:

“Position — 'Average ranking when your brand appears in AI responses' (lower is better) — position 1 means the brand was mentioned first, position 5 means fifth, and so on.”

Position — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/metrics/brand-metrics/position

“Position rankings account for every brand detected in a chat, not just tracked competitors — e.g. if a chat mentions Hyundai (1st), Chevrolet (2nd), and BMW (3rd), BMW's position is 3; if a later chat also mentions an untracked brand like Ferrari ahead of BMW, BMW's position becomes 4 even though Ferrari was never added as a tracked competitor.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Gap Score — Metric

A ranking used in Peec AI's Gap Analysis (Domains and URLs views) to surface sources where competitors are cited but a brand isn't, prioritizing partnership and outreach targets.

Defined by: Peec AI

Relations: PART_OF → Sources & Citations Analysis

Evidence:

“A built-in Gap Analysis (on both the Domains and URLs views) surfaces sources where competitors are cited but a brand isn't, ranked by Gap Score, to prioritize partnership and outreach targets.”

Understanding sources — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/understanding-sources

Peec Actions (Actions) — Methodology

Peec AI's strategy-recommendation framework that turns raw visibility data into prioritized, opportunity-scored next steps, grouped into owned pages, editorial coverage, reference sites, and UGC communities.

Defined by: Peec AI

Relations: IMPROVES → AI Search Visibility; DEPENDS_ON → Sources & Citations Analysis

Evidence:

“Peec Actions (strategy recommendations) — Turns raw visibility data into prioritized, opportunity-scored next steps, grouped into four categories: owned pages (content to fix on your own site), editorial coverage (press/publications to pursue), reference sites (directories/wikis/databases to correct or claim), and UGC communities (forums/review sites to engage in).”

Get inspired by Actions — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/get-inspired-by-actions

Competitor Benchmarking — Concept

Comparing a brand's AI Share of Voice against named competitors on the same prompts. Competitors are identified through a hybrid model — automatic suggestion after two co-mentions, plus manual addition with alias/regex matching.

Defined by: Peec AI

Evidence:

“Compare a brand's AI Share of Voice against named competitors on the same prompts. Competitors are identified through a hybrid model: Peec AI automatically suggests a brand as a competitor once it's been mentioned at least twice alongside yours in tracked responses, and users can also add competitors manually (with aliases/regex for name-matching).”

Identifying your competitors — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/identifying-your-competitors

Prompt Management — Concept

Setting up and organizing the prompts that matter to a brand, grouped by topic, funnel stage, or market, moving through Active/Suggested/Inactive states with a Prompt Volume score.

Defined by: Peec AI

Evidence:

“Set up and organize the prompts that matter to a brand, grouped with tags by topic, funnel stage, or market. Prompts move through Active / Suggested / Inactive states, and each active prompt shows a beta Prompt Volume score — estimated search volume for that prompt relative to the brand's industry.”

Setting up your prompts — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/setting-up-your-prompts

Sources & Citations Analysis — Concept

Sees which URLs and domains AI engines access and cite when forming answers, classified into five source types — Editorial, Corporate, UGC, Reference, and Own website — each pointing to a different action.

Defined by: Peec AI

Relations: INCLUDES → Gap Score

Evidence:

“Sources are classified into five types — Editorial, Corporate, UGC, Reference, and Own website — each pointing to a different action (PR/journalist outreach for editorial, partnerships/directory listings for corporate, authentic community engagement for UGC, correcting the record for reference sites, and on-site content/AI-readability work for a brand's own pages).”

Understanding sources — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/understanding-sources

“Sources vs. citations are distinct: sources are all URLs an AI model accessed while generating a response; citations are the subset of those URLs explicitly referenced in the visible answer text. Peec AI tracks both.”

Understanding sources — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/understanding-sources

Query Fanouts — Concept

A view showing the background/related searches an AI model runs while composing an answer to a tracked prompt, classified as Search, Shopping, or Synthetic; available for ChatGPT, Perplexity, and Copilot.

Defined by: Peec AI

Evidence:

“Query Fanouts — A dedicated view (and per-chat detail) showing the background/related searches an AI model runs while composing an answer to a tracked prompt, classified as Search, Shopping, or Synthetic. Peec AI surfaces distinct fanout queries and their occurrence counts, groupable by Topic or by Prompt, plus the most common terms across those fanouts.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Chat Features — Concept

Every tracked AI response is flagged for the elements it contained — Ads, Maps, Web Search, Shopping, and Product Comparison — aggregated per prompt/topic and filterable in the All Chats table, API, and MCP.

Defined by: Peec AI

Evidence:

“Chat Features — Every tracked AI response is flagged for the elements it contained: Ads, Maps, Web Search, Shopping, and Product Comparison. Aggregated per prompt/topic (e.g. '42% of chats for this prompt included ads') and filterable in the All Chats table, API, and MCP.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Crawlability & Crawl Insights (Agent Analytics) — Concept

Two connected capabilities: Crawlability checks a domain's robots.txt against 40+ named AI bots from 20+ vendors; Crawl Insights connects to real server logs via 8 integration methods to show actual AI bot traffic and separate access problems from content-quality problems.

Defined by: Peec AI

Evidence:

“Crawlability checks a domain's (or a single URL's) robots.txt against 40+ named AI bots from 20+ vendors (e.g. GPTBot, ClaudeBot, PerplexityBot, GrokBot, DeepSeekBot, Amazonbot, Applebot, Google-Extended, CCBot, Bytespider) with no signup or data connection required, showing Allowed/Partial/Blocked status and why.”

Crawlability — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/crawlability

“Crawl Insights connects to a site's actual server logs — via 8 integration methods (AWS CloudFront, Google Cloud CDN, Cloudflare Workers, Vercel Log Drains, a WordPress plugin, Akamai DataStream, a generic webhook, or direct CSV/CLF file upload) — to show real AI bot traffic: visits, failure rate, and URL/folder-level breakdowns by bot, platform, and bot type (Training / Search / User Query / Other).”

Crawl Insights — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/crawl-insights

Brand Insights — Concept

An analysis hub for any tracked brand combining a KPI dashboard, a performance-over-time graph, a cross-dimensional performance matrix (topic × model × geography × competitor), and a rankings table.

Defined by: Peec AI

Evidence:

“Brand Insights — An analysis hub for any tracked brand (yours or a competitor's) combining a KPI dashboard, a performance-over-time graph, a cross-dimensional performance matrix (topic × model × geography × competitor), and a rankings table — used to spot where a brand over- or under-performs by engine, market, or topic.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

AI Shopping (Product Visibility) — Concept

For e-commerce/product catalogs, tracks whether individual products appear in AI shopping recommendations (currently ChatGPT's product carousel), including win rate, position, Share of Voice, price-cited-vs-actual, and co-featured competing products.

Defined by: Peec AI

Evidence:

“AI Shopping / product visibility — tracks whether individual products appear in AI shopping recommendations (currently ChatGPT's product carousel, the most advanced shopping surface today), including win rate, position, Share of Voice, the price the AI cites vs. the actual catalog price, and which competing products are co-featured in the same answer.”

Peec AI - AI Shopping Analytics for Brands and Agencies — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/product/shopping

Data Export & Integrations — Concept

Export via CSV, connect to Looker Studio, pull data through the Peec AI API, or query conversationally through the Peec AI MCP Server.

Defined by: Peec AI

Relations: INCLUDES → Peec AI MCP Server

Evidence:

“Data export & integrations — Export via CSV, connect to Looker Studio, pull data through the Peec AI API, or query it conversationally through the Peec AI MCP Server.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Peec AI MCP Server — SoftwareProduct

Connects to Claude Desktop/Web/Code, Cursor, VS Code/GitHub Copilot, Windsurf, and other MCP-compatible AI assistants (OAuth 2.0 or Personal Access Token). Beyond Q&A, it can pull scraped source content, query Agent Analytics data, run ready-made analysis workflows, and create/edit/delete prompts, topics, tags, and tracked brands in batches of up to 50.

Defined by: Peec AI

Relations: PART_OF → Data Export & Integrations

Evidence:

“The Peec AI MCP Server connects to Claude Desktop/Web/Code, Cursor, VS Code/GitHub Copilot, Windsurf, and other MCP-compatible AI assistants, authenticated via OAuth 2.0 or a Personal Access Token.”

Setup Guide — Peec AI MCP Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/mcp/setup

“Beyond natural-language Q&A on visibility data, the MCP server can pull the actual scraped markdown content of any cited source URL, query Agent Analytics/bot-traffic data, run ready-made analysis workflows as slash commands, and create/edit/delete prompts, topics, tags, and tracked brands in batches of up to 50 — read-only tools run freely, while every write or delete action is explicitly flagged and requires the user's confirmation plus organization-owner access.”

Tools Reference — Peec AI MCP Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/mcp/tools

UI Scraping & Chats Methodology — Methodology

Peec AI uses UI scraping rather than APIs for most tracked engines, simulating real user interactions through the actual web interface. A 'chat' is the atomic unit of measurement: one prompt run against one AI model from one geographic location, on a given day.

Defined by: Peec AI

Evidence:

“Peec AI uses UI scraping rather than APIs for most tracked engines — it simulates real user interactions through the actual web interface, so the data reflects what a real user would see, rather than a sanitized API response, and it works even for platforms without a public API.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“Chats are the atomic unit of measurement: one prompt run against one AI model from one geographic location, on a given day, producing one AI-generated response. Every visibility score, position ranking, and source classification is derived from analyzing individual chats.”

Understanding chats — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/understanding-chats

“Known limitation: AI models only see HTML content — they cannot read behind paywalls or load JavaScript-dependent content, so some relevant pages remain invisible to them regardless of quality.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Profound — Organization

The AI-visibility/GEO platform Peec AI competes with most directly. Profound's Starter plan ($99/mo) covers ChatGPT only, 1 seat, 1 region; its Enterprise tier is custom/quote-only; it offers content generation from its Growth tier ($399/mo) up and is SOC 2 Type II certified with SSO/SAML.

Defined by: Peec AI

Relations: COMPETES_WITH → Peec AI

Evidence:

“Peec AI sits in the same category as other AI-visibility / GEO platforms, most directly Profound. Peec AI publishes a head-to-head comparison at peec.ai/comparison/peec-vs-profound.”

Peec AI vs Profound: Which is better? — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/comparison/peec-vs-profound

“Per Peec AI's own comparison, Peec AI's Starter plan (~$85–103/mo) covers 3 AI engines of choice, unlimited team seats, unlimited countries, and includes data export plus optimization recommendations; Profound's Starter plan ($99/mo) covers ChatGPT only, 1 seat, 1 region, with data export and recommendations gated to higher tiers.”

Peec AI vs Profound: Which is better? — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/comparison/peec-vs-profound

Semrush — Organization

Established all-in-one SEO suite whose AI Visibility Toolkit add-on Peec AI is frequently compared against. Centers on a shared 'global index' of 239M+ prompts mixing branded and non-branded queries; covers only ChatGPT + Google AI Mode, caps regions at 6, and charges per extra seat.

Defined by: Peec AI

Relations: COMPETES_WITH → Peec AI

Evidence:

“Semrush's AI Visibility Toolkit centers on a shared 'global index' of prompts (239M+) that mixes branded and non-branded queries across all customers; Peec AI's own testing found this produced results inconsistent with independent market data (e.g. Google Trends) and large month-to-month swings likely driven by database/methodology changes rather than real visibility shifts.”

Peec AI vs Semrush AI Visibility Toolkit — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/comparison/peec-vs-semrush

“Semrush's AI-visibility add-on covers only ChatGPT + Google AI Mode (vs. Peec AI's 3 engines of choice plus add-ons), caps regions at 6 (vs. Peec AI's 80+), charges ~$45–100/mo per extra seat (vs. unlimited free seats on Peec AI), lists only owned-domain citation sources, and does not yet offer data export or MCP access for its AI module at all.”

Peec AI vs Semrush AI Visibility Toolkit — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/comparison/peec-vs-semrush

Ahrefs — Organization

Established all-in-one SEO suite whose Brand Radar module Peec AI is frequently compared against as an AI-visibility competitor.

Defined by: Peec AI

Relations: COMPETES_WITH → Peec AI

Evidence:

“Peec AI is also frequently compared against Ahrefs (Brand Radar), an established all-in-one SEO suite that has added an AI-visibility module on top of its traditional SEO tooling. Peec AI publishes a head-to-head comparison at peec.ai/comparison/peec-ai-vs-ahrefs-brand-radar.”

Peec AI vs Ahrefs Brand Radar: An objective comparison — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/comparison/peec-ai-vs-ahrefs-brand-radar

Singular — Organization

Venture capital firm that led Peec AI's $21M (€18M) Series A in November 2025.

Defined by: Peec AI

Relations: INVESTED_IN → Peec AI

Evidence:

“Series A (November 2025) — $21M (€18M), led by Singular, with Antler, Combination VC, identity.vc, and S20.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

20VC — Organization

Venture capital firm that led Peec AI's seed round in July 2025.

Defined by: Peec AI

Relations: INVESTED_IN → Peec AI

Evidence:

“Seed (July 2025) — led by 20VC. Funding: ~$29M total to date.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Berlin HQ — Place

Peec AI's headquarters, located at Karl-Liebknecht Str. 14, 10178 Berlin, next to the TV Tower at Alexanderplatz.

Defined by: Peec AI

Evidence:

“Headquarters: Berlin, Germany — Karl-Liebknecht Str. 14, 10178 Berlin, next to the TV Tower at Alexanderplatz.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

New York Office — Place

Peec AI's sales office in Chelsea, Manhattan, opened in 2026 following the Series A.

Defined by: Peec AI

Evidence:

“Other office: New York City (Chelsea, Manhattan) — opened in 2026 as a sales office following the Series A.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Peec AI Brand Pricing Plans — Offer

Starter ($95/mo, 50 prompts, 1 project), Pro ($245/mo, 150 prompts, 2 projects), Advanced ($495/mo, 350 prompts, 5 projects), and custom Enterprise — all covering ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity, and Gemini by default.

Defined by: Peec AI

Relations: PART_OF → Peec AI (product)

Evidence:

“For brands: Starter $95/mo (50 prompts, 1 project, choose 3 models, daily tracking, unlimited users), Pro $245/mo (150 prompts, 2 projects, chat + email support), Advanced $495/mo (350 prompts, 5 projects, multi-country, Looker Studio integration), Enterprise custom (unlimited prompts/projects, all models, SSO, dedicated support).”

Pricing for Peec AI - AI Search Analytics for Marketing teams and SEO agencies — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/pricing

“Additional Models add-on (add one extra tracked model to an existing plan, priced off that plan's included prompt volume): Starter +$35/mo, Pro +$85/mo, Advanced +$165/mo.”

Pricing for Peec AI - AI Search Analytics for Marketing teams and SEO agencies — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/pricing

Peec AI Agency Pricing Plans — Offer

Essential ($245/mo, 10,000 credits, 3 client projects), Growth ($495/mo, 25,000 credits, 10 projects), Scale ($795/mo, 65,000 credits, 25 projects), and custom Comprehensive — built around per-client projects and seats.

Defined by: Peec AI

Relations: PART_OF → Peec AI (product); USES → Credit (billing unit)

Evidence:

“For agencies: Essential $245/mo (10,000 credits, ~111 prompts, 3 projects, 3 client seats), Growth $495/mo (25,000 credits, ~277 prompts, 10 projects, 5 client seats), Scale $795/mo (65,000 credits, ~722 prompts, 25 projects, 7 client seats, daily/weekly), Comprehensive custom (unlimited, 10 active pitch projects).”

Peec AI Agency Pricing: Plans Built for Multi-Brand Tracking — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/pricing-agencies

“All agency tiers include unlimited users, all 6 default models, AI Shopping, and multi-country tracking. Looker Studio integration is available from Growth up; API access, MCP integration, and SSO are Comprehensive-only.”

Peec AI Agency Pricing: Plans Built for Multi-Brand Tracking — published by Peec AI, retrieved 23 Jul 2026. https://peec.ai/pricing-agencies

Credit (billing unit) — Concept

Peec AI's agency-plan billing unit, calculated automatically as 1 prompt × 1 model × 1 day = 1 credit. Credits function as an ongoing allocation and don't reset monthly.

Defined by: Peec AI

Relations: PART_OF → Peec AI Agency Pricing Plans

Evidence:

“A credit is calculated as one prompt tracked on one AI model for one day. Monthly (daily) tracking of one prompt on one model costs 30 credits/month; weekly tracking (Scale/Comprehensive) costs about a third of that. Credits are automatically determined by chosen prompts/models/frequency, not set directly, and function as an ongoing allocation that doesn't reset every month.”

Understanding credits — Peec AI Docs — published by Peec AI, retrieved 23 Jul 2026. https://docs.peec.ai/agencies/understanding_credits

Agency Directory & Partner Network — Concept

Public directory connecting brands with vetted GEO/AEO agency partners, spanning independent specialists and large global agency networks such as DEPT, Monks, and Threepipe Reply.

Defined by: Peec AI

Evidence:

“Peec AI runs a public Agency Directory connecting brands with vetted GEO/AEO agency partners, spanning independent GEO specialists as well as large global agency networks such as DEPT, Monks (part of S4Capital), and Threepipe Reply (part of the publicly listed Reply Group). A subset of partners — including Omniscient and Threepipe Reply — carry a 'Trusted Partner' badge.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Monitored AI Engines — Concept

Default engines included in every plan — ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot — plus upgrade models: OpenAI Search API, Claude Sonnet, Claude Haiku, DeepSeek API, Qwen API, Grok, and Mistral.

Defined by: Peec AI

Evidence:

“Included in every plan: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot. Available as upgrades (paid add-on models, unlocked on higher tiers): OpenAI Search API, Claude Sonnet, Claude Haiku, DeepSeek API, Qwen API, Grok, Mistral.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“ChatGPT is tracked natively via UI simulation and is included in every plan; the 'OpenAI Search API' model is a separate, additional model that queries OpenAI's Search API directly and must be unlocked separately.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Awards & Recognition — Concept

Repeated industry recognition through 2025–2026 from Sifted, Framer, Accel, Harmonic, Ramp, Startupmap, and Crustdata.

Defined by: Peec AI

Evidence:

“November 2025 — #14 on the AI Top 100 2025 list (Sifted); Named to the 2025 Europe AI 100 list (Accel). Q4 2025 — #3 on the Hot 25 list (Harmonic). Q1 2026 and Q2 2026 — #2 on the Hot 25 list (Harmonic). May 2026 — Fastest-growing AEO vendor (Ramp).”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

“April 2026 — Most explored start-up in Germany (Startupmap); Second fastest-growing German startup (Crustdata).”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Conference & Speaker Presence — Concept

Peec AI is a recurring sponsor and speaker presence at large international search-marketing and startup conferences, including brightonSEO, SEO Week, SEO Campixx, and the GEO Conference.

Defined by: Peec AI

Evidence:

“brightonSEO — one of the world's largest search-marketing conferences; Peec AI has sponsored multiple editions, including as a Premium Sponsor at brightonSEO San Diego 2026. SEO Week (New York City) — Peec AI sponsored SEO Week 2026 and hosted its own attendee get-together. SEO Campixx (Berlin) — Gold Partner at the 2026 edition. GEO Conference (Washington, D.C.) — sponsor/partner.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions

Ideal Customers — Concept

Enterprise brands, large marketing/advertising agencies and boutique GEO/AEO specialists, B2B SaaS companies, retail/e-commerce/consumer brands, financial services, and high-growth companies investing early in AI search visibility.

Defined by: Peec AI

Evidence:

“Peec AI is best suited for enterprise brands and large consumer companies (e.g. Zalando, Hugo Boss, TUI, Squarespace, Wix, Fielmann), large marketing and advertising agencies alongside boutique GEO/AEO specialists, B2B SaaS and technology companies, retail/e-commerce/consumer brands, and financial services and other trust-sensitive industries monitoring brand sentiment in AI answers.”

AI Instructions — Peec AI — published by Peec AI, retrieved 10 Jul 2026. https://peec.ai/ai-instructions