Malte Landwehr
CPO & CMO, Peec AI
Malte is CPO & CMO at Peec AI and a former VP SEO (idealo) and VP Product (Searchmetrics). After 20+ years in SEO, he now focuses on how brands earn visibility in ChatGPT, Google AI Mode, Gemini & Co.
Articles by Malte Landwehr
About Malte Landwehr
Malte Landwehr is CPO & CMO at Peec AI. He discovered SEO at 13, when strangers started finding his message board through Google. That turned into a 20+ year career in search.
He studied computer science at WWU Münster, with a focus on information retrieval and machine learning, and did research on social network analysis. After that, he spent 20+ years in search. Most recently as VP SEO at idealo, leading a unit of 30+ people and VP Product at Searchmetrics
Malte is a regular keynote speaker at events like OMR, SMX, and BrightonSEO.
Check what the best marketers say about Peec AI.
Peec AI offers key insights on AI visibility, helping brands stay at the forefront of discovery in the age of AI and generative search. As ChatGPT, Perplexity, and Deepseek drive traffic and conversions, Peec.ai measures the growth.
Crystal Carter
Head of SEO Comms
Peec allows us to pinpoint the exact types of content that are surfaced in specific LLMs. With that visibility, we’ve been able to prioritize our content strategy and drive a 5x year-over-year increase in traffic and demo requests from LLMs.
Jon Gitlin
SEO Strategist
Peec avoids the issues we see with other SEO/AEO platforms, where there’s often an overload of features and information that isn't of primary importance. It keeps things simple - set up your prompts, see your AI visibility, and act on top citations.
Ethan Smith
CEO, Graphite
Peec avoids the issues we see with other SEO/AEO platforms, where there’s often an overload of features and information that isn't of primary importance. It keeps things simple - set up your prompts, see your AI visibility, and act on top citations.
Ethan Smith
CEO
Peec AI gave us a data-informed view of our LLMO strategy at Glide - virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours. I am really impressed with the platform, and the exceptional support from the team.
Sepy Bazzazi
Head of Marketing
Peec AI helps us identify what's being cited, adjust our strategy in real-time, and stay ahead of a rapidly evolving search landscape. For our team, the clarity and simplicity of the platform is invaluable when making strategic content decisions.
Thomas Smeaton
SEO Manager
As search marketers, our decisions should always be driven by data. Peec AI provides exactly the critical insights we need to stay competitive in the ever-evolving world of search.
Artur Kosch
General Manager
Peec AI gave us a data-informed view of our LLMO strategy at Glide—virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours. I am really impressed with the platform, and the exceptional support from the team.
Sepy Bazzazi
Head of Marketing, Glide
FAQs
Get answers to the most common questions about AI search and Peec AI.
How do I get started with Peec AI?
Peec AI walks you through setting up a workspace with your brand name and domain, then suggests prompts matched to real customer search intent. Within a few minutes, your dashboard shows your first AI visibility scores - a breakdown per engine so you see where your brand already appears and where it doesn't.
Can I segment visibility by model, region, or audience?
Yes: you can filter your AI visiblity data by model, country, and prompt tags - each prompt can carry tags for the personas or funnel stage. This lets you compare performance across any segment, for instance US vs UK traffic, awareness vs purchase-intent prompts, or even a specific model like ChatGPT vs Gemini.
How often is the data refreshed?
Peec AI executes each prompt once every 24 hours on every AI model you've selected. This daily cadence gives you apples-to-apples trend data across dates, models, and regions.
What are brand visibility vs. source visibility metrics?
A brand mention happens when an AI answer directly names your brand. A source citation happens when your website or content is used to generate an answer - even if your brand isn't named. Tracking both tells you if AI trusts your content as a source, and whether it recommends your brand.
How do source citations work behind the scenes?
Peec AI tracks both “used” (your content informed the AI’s answer) and “cited” (your URL is explicitly mentioned). You can view source usage at domain or URL levels - complete with citation frequency.
How do I integrate Peec AI into my BI/reporting tools?
Peec AI allows you to integrate your BI stack through three channels: the Google Looker Studio connector for drag-and-drop dashboards, the REST API for custom data pipelines, or the Model Context Protocol (MCP) to feed visibility data directly into AI agents such as Claude. All three stream live visibility, source tracking, and multi-project metrics in real time.