Niklas Springer

Head of Product, Peec AI

Niklas is the Head of Product at Peec AI, building tools that help brands measure and shape their visibility inside AI models. He shares practical thinking on what's worth tracking, how to run AI-visibility experiments, and how teams can turn LLM signal into decisions.

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Testimonials

Check what the best marketers say about Peec AI.

Peec AI offers key insights on AI visibility, helping brands stay at the forefront of discovery in the age of AI and generative search. As ChatGPT, Perplexity, and Deepseek drive traffic and conversions, Peec.ai measures the growth.

Crystal Carter

Head of SEO Comms

Crystal Carter

Head of SEO Comms

Peec allows us to pinpoint the exact types of content that are surfaced in specific LLMs. With that visibility, we’ve been able to prioritize our content strategy and drive a 5x year-over-year increase in traffic and demo requests from LLMs.

Jon Gitlin

SEO Strategist

Jon Gitlin

SEO Strategist

Peec avoids the issues we see with other SEO/AEO platforms, where there’s often an overload of features and information that isn't of primary importance. It keeps things simple - set up your prompts, see your AI visibility, and act on top citations.

Ethan Smith

CEO, Graphite

Ethan Smith

CEO

Ethan Smith

CEO

Peec AI gave us a data-informed view of our LLMO strategy at Glide - virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours. I am really impressed with the platform, and the exceptional support from the team.

Sepy Bazzazi

Head of Marketing

Sepy Bazzazi

Head of Marketing

Peec AI helps us identify what's being cited, adjust our strategy in real-time, and stay ahead of a rapidly evolving search landscape. For our team, the clarity and simplicity of the platform is invaluable when making strategic content decisions.

Thomas Smeaton

SEO Manager

Thomas Smeaton

SEO Manager

As search marketers, our decisions should always be driven by data. Peec AI provides exactly the critical insights we need to stay competitive in the ever-evolving world of search.

Artur Kosch

General Manager

As search marketers, our decisions should always be driven by data. Peec AI provides exactly the critical insights we need to stay competitive in the ever-evolving world of search.

Artur Kosch

General Manager

Peec AI gave us a data-informed view of our LLMO strategy at Glide—virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours. I am really impressed with the platform, and the exceptional support from the team.

Sepy Bazzazi

Head of Marketing, Glide

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FAQs

Get answers to the most common questions about AI search and Peec AI.

Peec AI walks you through setting up a workspace with your brand name
and domain, then suggests prompts matched to real customer search
intent. Within a few minutes, your dashboard shows your first
AI visibility scores - a breakdown per engine so you see where your
brand already appears and where it doesn't.

Yes: you can filter your AI visiblity data by model, country, and prompt tags - each prompt can carry tags for the personas or funnel stage. This lets you compare performance across any segment, for instance US vs UK traffic, awareness vs purchase-intent prompts, or even a specific model like ChatGPT vs Gemini.

Peec AI executes each prompt once every 24 hours on every AI model you've
selected. This daily cadence gives you apples-to-apples trend data
across dates, models, and regions.

A brand mention happens when an AI answer directly names your brand.
A source citation happens when your website or content is used to
generate an answer - even if your brand isn't named. Tracking both
tells you if AI trusts your content as a source, and whether it recommends your brand.

Peec AI tracks both “used” (your content informed the AI’s answer) and “cited” (your URL is explicitly mentioned). You can view source usage at domain or URL levels - complete with citation frequency.

Peec AI allows you to integrate your BI stack through three channels: the Google Looker Studio connector for drag-and-drop dashboards, the REST API for custom data pipelines, or the Model Context Protocol (MCP) to feed visibility data directly into AI agents such as Claude. All three stream live visibility, source tracking, and multi-project metrics in real time.

Peec AI executes each prompt once every 24 hours on every AI model you've
selected. This daily cadence gives you apples-to-apples trend data
across dates, models, and regions.