AI search analytics shouldn't be expensive
Over the past year, I've had hundreds of conversations with marketing teams at brands and agencies in the AI search space. Sales calls. User interviews. Late-night Slack messages. Coffee meetings at conferences.
And I kept hearing the same frustrations.
Not about whether AI search visibility matters. Everyone gets that. The frustration was about the tools themselves and about pricing models that don't match how teams actually work.
The market is full of this. Rigid plans. Systems that force you to overpay. Limited models you can't adjust. Prices that don't match the value you're getting.
Today, we're announcing changes to how Peec's pricing works. Not because our old model was broken, but because we believe the industry standard needs to evolve. And we are setting the new standard.
What We Kept Hearing
Let me share some real scenarios from conversations over the past few months:
A mid-sized agency signed their ninth client. Great news, right? Except their monitoring plan couldn't accommodate one more project without a full upgrade. The math was brutal: new client worth $800/month, but adding them required increasing their tool costs by $500+. They had to delay onboarding.
An enterprise team needed to swap models when AI Overviews launched in Germany. Their German market needed that coverage immediately. But most platforms lock model selection at the account level. Want to change one project? You're changing all of them. Or opening a support ticket and waiting.
A French agency was paying for AI Overviews tracking even though it's not live in France yet. Zero data. Zero value. But there was no way to turn it off for just their projects. They were stuck paying for coverage that literally doesn't exist in their market.
A global brand needed daily tracking for their core prompts and weekly for everything else. Their plan didn't allow that. It was all or nothing. So they either burned through capacity tracking low-priority prompts daily, or lost real-time visibility on the ones that actually mattered.
Every single change require a support ticket. Reallocating between clients, adjusting models, changing frequency. Days of back-and-forth. Multiple emails. Sometimes calls just to understand what's even possible.
The Real Problem
Here's what I realized: this isn't just inconvenient. It's economically backwards.
Agencies can't take on smaller clients because minimums don't make sense. They're subsidizing tools just to pitch new business. Enterprise teams can't adapt to market changes without asking for permission.
And the entire time, they're being told this is just how it works.
Fixed tiers. Rigid bundles. "Contact sales to discuss changes." That's the industry playbook.
But why? If we're building tools to help teams succeed in AI search, why should the pricing model be the thing limiting what they can do?
What We Believe
We believe a few things pretty strongly:
The budget of every company working on AEO should go toward what actually drives results. That's your team. Your content. Your strategy. Not inflated software costs or paying for coverage you don't need.
Agencies should be able to take on any client without doing spreadsheet gymnastics to figure out if the monitoring tool makes it profitable.
Enterprise teams should be able to adapt to new models, new markets, and shifting priorities without waiting for vendor approval.
Transparency and honest value build better partnerships than sales tactics and lock-in strategies.
And honestly? A lot of tools in this space promise you the world to justify their prices. AI-powered this. Agentic that. Coming soon, eventually, maybe.
We'd rather just be honest with you.
What's Changing
So starting today, we're making two major changes:
1. More Value for Everyone
Every plan now comes with significantly more tracking capacity at the same price or less. Whether you're a brand tracking your own AI search presence or an agency managing clients across multiple markets, you're getting more prompts, more projects, and more flexibility than before.
The exact increase depends on your plan, but the direction is the same across the board: more for your money.
2. Complete Project-Level Flexibility
For teams managing multiple projects (whether that's multiple clients, brands, or business units), we've rebuilt how the entire system works.
You can now:
Allocate your prompts across projects however you want
Pick exactly which models matter for each project. ChatGPT + Perplexity for one client, just Gemini for another. Your call.
Set tracking frequency independently. Daily for priority projects, weekly for others.
Change everything anytime as your priorities shift or as the AI search landscape evolves.
Run free 7-day pitch projects so you never pay upfront for prospects again.
Everything is self-service. No support tickets. No waiting.
Why Now?
I'll be honest: this is going to cost us revenue in the short term.
Giving everyone more tracking capacity means we're earning less per prompt. Building complete flexibility means customers will optimize their spending instead of overbuying. Offering free pitch projects means we're not charging for prospecting anymore.
But here's the thing: we're building for long-term partnerships, not short-term extraction.
We've watched the market trend toward higher prices and more rigid plans. We've seen the playbook: lock customers in, make changes difficult, promise features that might come eventually.
That's not the standard we want to set.
We believe if we help you succeed (if we give you real value and real control), you'll stick with us. That's a better foundation than locking you into plans that don't fit your business.
What this means for you
If you're a current Peec customer:
Your plan has been automatically upgraded (or will be within the next days). You now have significantly more capacity at the same price. If you're on an agency or enterprise plan, the project-level flexibility features are already live in your dashboard. Nothing you need to do.
If you've been evaluating the category:
Now's a good time to look at what you're actually getting for your money. Can you adjust when priorities change? Can you customize per project? Can you adapt as new models emerge? If the answer is "I'd have to ask," that tells you something.
If you're building an agency or managing enterprise projects:
This is specifically designed for how you work. Multiple projects with different needs. Priorities that shift. Markets that evolve. You shouldn't need vendor permission to run your business.
You can find more information about how to use credits here.
What really matters
I want to say this clearly: our goal is to maximize the value you get out of Peec.
The majority of your budget should be spent on what really moves the needle. Your team and creating amazing content for your audience.
Not on tools that create more friction than they solve.
Crazy concept, we know.
But that's the standard we want to set. And we're not waiting for anyone else to do it first.
Daniel
