2026 Report
12 Experts on the Future of AI Shopping
How products will get found, trusted, and bought as AI takes over discovery.
Founder of Algorythmic
CEO at Graphite
Founder, Organic Hackers
CPO & CMO at Peec AI
CEO, Future Commerce
CEO, Exposure Ninja
Independent SEO Consultant
Ecommerce SEO Consultant
Co-Founder & CEO, Pentaleap
Senior Technical SEO Manager
Group Director, AKQA
Director of Organic Search
at Re:signal
About the report
12 ecommerce, SEO, and AI search experts on how products get found, trusted, and bought in 2026
AI is the new front door to commerce. Shoppers now start their research inside ChatGPT, Perplexity, Gemini, and Google's AI Mode – asking for recommendations, comparing options, and landing on product pages already half-decided.
What's less clear is what brands should do about it. So we asked 12 experts who work on this every day – technical SEOs, agency leads, retail-media operators, and product builders across the US, UK, and EU.
Here's where they agree, where they don't, and what it means for getting your products found.
