Learn how this leading content marketing agency partnered with Peec AI to profitably productize GEO and push worldwide fintech clients to the top of AI search.
16% ChatGPT visibility lift in 90 days across CRE financing queries (Duckfund)
#1 most-cited domain on ChatGPT for South African SME funding prompts (Lula)
3% share of voice boost + higher GEO visibility than local legacy banks (Lula)
“Peec is the best GEO tool on the market. Its in-depth analytics have unlocked major LLM visibility gains for our clients, which have translated to substantial revenue growth for our agency.” — Justin Calderón, Founder of Mint Position
About
Mint Position is a content marketing agency for SEO and GEO that helps companies turn their expertise into a sustainable source of qualified leads. Since its founding in 2020, Mint Position has helped high-growth fintech and SaaS brands across 5 continents win countless #1 positions for brand-defining keywords and prompts.
Challenge: Building a scalable GEO service line for a global client portfolio
As a former journalist with bylines in the BBC, CNN, and Newsweek, Justin Calderón knows how to craft content that cuts through. And when he founded Mint Position, he channeled his editorial instincts into a sharp SEO strategy that earned his roster of international clients top rankings across traditional search engines.
But, as buyers in those clients’ markets turned to AI search to discover and vet products, Justin realized his standard SEO playbook was no longer enough. To help his clients capitalize on high-intent AI queries - and future-proof his own business - he needed to add GEO to the agency’s core offerings.
Launching a GEO line would mean seriously leveling up his tech stack. While Justin’s legacy SEO tools offered some AI-native capabilities, they didn’t provide the prompt-level insights his clients required. The prompt sets available were generic and pre-loaded, bearing little resemblance to the product-specific queries Justin’s fintech clients needed to rank for.
Because these clients operate in diverse markets across the globe, Mint Position also needed a way to localize analytics. “If you want to optimize your content to rank and convert, you have to understand how buyers in that geography actually search,” Justin explains.
So, he began looking for a next-gen AI search analytics platform. One that would empower him to:
Monitor each client’s AI search visibility and benchmark against competitors
Customize prompt sets by use case and segment to uncover content gaps
Give clients direct access to their visibility data without per-seat fees
Justin evaluated several platforms, but after discovering Peec AI through a social media recommendation, he knew he’d found the one. When he presented the options to his clients, they unanimously agreed.
“The AI era has changed the rules of SEO. It’s not just about rankings and keyword volume anymore; you have to think about precisely where and how your brand appears in answer engines. Peec helped us rise to the moment.”
Solution: Prompt-level insights and competitive benchmarking in a powerful AI search analytics platform
Onboarding was frictionless and high-touch. During this phase, Justin worked closely with the Peec AI team to set up a dedicated workspace for each client, including a complimentary login for their internal team. Soon, 70% of clients were taking control of their LLM visibility.
When a client goes live with Peec AI, Justin’s first order of business is to perform a thorough audit of their brand’s presence across ChatGPT, Gemini, Perplexity, and other LLMs. He drills down on how often the client is cited, how their content ranks across the most relevant prompts in their market, and how their performance stacks up against competitors.
But the audits are just step one. Justin says most clients have been so satisfied with these initial takeaways that they quickly commit to ongoing GEO monitoring.
Once the partnership enters this stage, he uses Peec AI’s tagging feature to organize each client’s tracked prompts by product line and sub-topic. This enables him to generate granular insights into how closely their content aligns with the questions different buyer segments ask. Because Peec AI continuously refreshes its data, these insights get more precise and actionable over time.
Justin has already used these findings to close critical content gaps. With visibility into which URLs LLMs cite most for target prompts, he studies the top performers, then publishes on-site blogs that bring together their best features. Beyond helping with owned content, this visibility data tells Justin which third-party domains LLMs trust, so he can pursue strategic earned content placements.
“Peec shows me exactly what it takes to become visible for key prompts,” Justin shares. “It’s an excellent way to reach eager buyers who are already deep in the evaluation process.”
The impact is already showing up downstream for Mint Position’s clients. With Peec AI’s suggested optimizations, Justin helped South African fintech Lula claim a larger share of voice than even legacy banks.
Meanwhile, New York-based commercial real estate financing platform Duckfund saw a sharp lift in ChatGPT retrievals for core CRE financing prompts in just a few months. And that credibility is translating directly into hard revenue. When one prospect landed on a Duckfund blog, they went on to close a $500K CRE financing deal.
As for Mint Position? Armed with Peec AI’s search analytics, Justin has cemented the agency’s status as the go-to GEO partner for fintechs. This isn’t just because of the value the platform drives for existing customers. Justin also uses the Peec AI product to boost Mint Position’s own LLM visibility. And for leads who discover the agency at the top of their AI search results, the proof of concept often sells itself.
“Peec enables us to build highly targeted GEO strategies for clients in wildly different geographies - Singapore, the U.S., South Africa, you name it. No matter where a client operates, their insights give us an instant pulse on buyer intent.”
Results: Major client visibility gains, sizable revenue growth, and a proven GEO playbook
By partnering with Peec AI, Mint Position stood up a GEO product line that helps clients build strong AI search visibility in markets around the world. This successful new service has also driven 20% year-over-year revenue growth for the agency, validating Justin’s ability to apply his journalistic acumen to an ever-evolving search landscape.
The results speak for themselves:
16% ChatGPT visibility lift in 90 days across CRE financing queries (Duckfund)
#1 most-cited domain on ChatGPT for South African SME funding prompts (Lula)
3% share of voice boost + higher GEO visibility than local legacy banks (Lula)
Looking ahead, Justin’s eager to test out new Peec AI use cases. He’s recently started using the MCP integration to prompt Claude to analyze his clients’ visibility data and suggest new content ideas - an already “game-changing” addition to his workflow. And, in the coming weeks, Justin plans to experiment with the new Actions feature, which will give him prioritized lists of steps he can take to optimize ’ content.
“I’m excited about Peec’s product roadmap. They may be a young company, but they move fast. I know whatever they launch next will make their already powerful product even better.”
