ChatGPT now shows ads inside its answers, and they're landing on the same prompts you already track with Peec AI. That puts competitor ad activity in the middle of your own visibility data, but scattered across individual chats with no way to see the pattern.
The Ads page turns that into one view.
What the Ads page answers
For any tracked prompt, the page shows you:
Who is advertising in this answer, and across your prompts overall
Which of your topics and prompts attract the most competitor ad activity
What copy competitors are running, and where they're linking out to
Which brands are running ads on your branded prompts
How often a given prompt shows an ad at all
What's on the page
It all starts with a one-line summary, something like "79 brands run ChatGPT ads on 50 prompts, with 65 bidding on your brand."
Below that is a five-KPI row: advertisers in market, how many are bidding on your brand, ad coverage, how many of your prompts show ads at all, and the average number of prompts each advertiser runs on.
Two charts sit right under that. One tracks how much ad activity has shown up on your prompts each week, your brand against everyone else. The other ranks advertisers by how much of that exposure they're capturing, and who's gaining or losing ground since the last period.
Next comes the full advertiser list: every brand running ads on your prompts, their creatives, the topics they're active on, and a spend tier estimated relative to each other. You can view it as every advertiser, every individual ad, or just the brands you already track. Click into any advertiser and you get their actual ads: the copy, the image, the destination link, how often it's shown up, with a hover preview before you click through.
There's a dedicated view for advertisers bidding specifically on your branded or comparison prompts, since that's the traffic they're most directly trying to pull from you.
And at the topic and prompt level, you can see exactly where ad activity is concentrated, and whether your brand even got mentioned in the answer next to it. Filter for the prompts where it didn't, and you've found where you're losing ground on organic and paid at once.
Worth noting: this is for monitoring competitor ad activity, not for buying ChatGPT ads yourself. And it only surfaces ads on the prompts your account already tracks, not a general ad library.
Best practices
→ Start with your own brand terms. Advertisers running ads on your branded and comparison prompts are the ones directly contesting the queries that are about you.
→ Use the mentioned filter on the Prompts tab. Prompts where an ad ran and your brand wasn't mentioned are the ones where you're absent on organic and paid at once.
→ Follow ad coverage over time. A topic whose ad coverage keeps climbing is one ChatGPT is actively monetizing, and worth watching before the competition deepens.
Get started
The Ads page is rolling out now. It'll show up in your sidebar once it's enabled for your organization. See the docs for a closer look at everything the page covers.
If you're not using Peec AI yet, start a free trial or book a demo to see who's advertising against you in ChatGPT.
